WOO Congresses · Seoul, South Korea

APAC Regional Forum — Seoul.

Video and presentation materials from every session, November 6–7 2025. Members can stream each talk and download the supporting documents.

Thursday November 6th 2025.

Session 1

OOH — The Last Heroic Medium Tom Goddard · President, World Out of Home Organization

VideoDocuments

OOH Renaissance Hun Choi · EVP, Head of Solution Division / Cheil Worldwide

Future of DOOH: Korea’s Rise, Asia’s Next Step

  • Woo Chang-hoon · Chairman / Korea OOH Association
  • Daewon Kim · CEO & Founder / PODO Media Network

VideoDocuments

The Key Success Factors For Further OOH Growth Daniel Hofer · Former Executive Board Member / JCDecaux

VideoDocuments

Session 2

Global Brands buying into Korea Adam Garrity · Head of Global OOH / dentsu

VideoDocuments

Unlocking the Creative Code Dino Burbidge · CEO / Dinova Ltd.

VideoDocuments

Move 2.0 and the Importance of Audience Measurement in OOH Elizabeth McIntyre · CEO / Outdoor Media Association and MOVE Australia

VideoDocuments

The Power behind OOH Industry Growth — National Associations Charles Parry-Okeden · Independent Chair / OMA

VideoDocuments

What’s Now? The largest & fragmented OOH market, China Jim Liu · CEO / OOH Capital — Partner / BNR Communications

VideoDocuments

Session 3

Exploiting the Growing Retail Media Opportunity

  • Moderator — Laetitia Lim · CEO / Quividi
  • Jeslyn Tan · CEO / Ideation Studio — AAMS
  • Henrietta Shakespeare · Chief of Staff / MMG Group

VideoDocuments

Co-ordinating Our Approach to Regulatory Restrictions in OOH Kai-Marcus Thaesler · Managing Director / FAW e.V. (OOH Association Germany)

VideoDocuments

Best Practice of Public-Private Collaboration in Urban DOOH Jake Jooyeol Lee · Head of Media Business & B2GTeam / ALL IS WELL

VideoDocuments

Session 4

OOH is Silent Storyteller Agung Prihambodo · Vice Chairman / AMLI — Indonesia National OOH Association

VideoDocuments

Challenges and Innovations in DOOH Hardware

  • Moderator — Antonio Vincenti · Founder & CEO / Pikasso
  • Jeff Rushton · Co-Owner, President & CEO / Media Resources
  • Blair Robertson · ASEAN & Australia Region Manager / Daktronics
  • Tianye Wang · Managing Director / BOE Techonology Group

VideoDocuments

Friday November 7th 2025.

Session 1

OOH Growth in SE Asia Through AI Ben Milne · CEO, APAC / billups

VideoDocuments

Beyond Billboards: DOOH as a Value Creator for Urban Assets Sil Jin · Founder and CEO / CUZ

Transit Media Reimagined

  • Moderator — Angie Cutter · Managing Director APAC / billups
  • Pawan Bansal · Former Chairman, Indian Outdoor Advertisement Association (IOAA)
  • Jeff Kwek · CEO / Moove Media
  • Takayuki Owada · Manager / JR East Marketing & Communications
  • Richard Pétignaud · Managing Director / Bravo Media

VideoDocuments

Women in WOO: Continuing to Drive Change through Inclusion

  • Moderator — Anna-Maria Pisano · Event Director / World Out of Home Organization
  • Angie Cutter · Managing Director APAC / billups
  • Laetitia Lim · CEO / Quividi
  • Elisabeth McIntyre · CEO / Outdoor Media Association and MOVE
  • Maud Moawad · CEO & Co-Founder / Seventh Decimal
  • Annie Rickard · Managing Partner / OOH Capital

VideoDocuments

Session 2

The Path to Delivering Universal OOH Audience Measurement

  • Moderator — Gideon Adey · CEO / GurOoh
  • Ichiro Jinnai · President / Perion Japan
  • Daewon Kim · CEO & Founder / PODO Media Network
  • Elizabeth McIntyre · CEO / Outdoor Media Association and MOVE Australia
  • Maud Moawad · CEO & Co-Founder / Seventh Decimal

VideoDocuments

Next Starts Now — From Measurement to Cross-Media Standards

  • Tomohiro Takagi · President & CEO / LIVE BOARD
  • Daisuke Takahashi · General Manager, Media & Content Transformation Office / DENTSU INC.

VideoDocuments

Transforming OOH Media Buying: Insights from a Real-World Success Story

  • Veronica Ong · Sales Director for Southeast Asia / Broadsign
  • Tony Heng · President / Stellar Ace

Video

Is the programmatic promise being realised in APAC?

  • Moderator — Annie Rickard · Managing Partner / OOH Capital
  • Luke Adams · Director, Enterprise Solutions APAC / Vistar Media
  • Hammad Benjelloun · CEO and founder / AIOO Technologies
  • Aileen Ku · General Manager / Perion (Hivestack) China
  • Duck-hwan Min · Vice President / CEO Office / Plan B Media PCL

VideoDocuments

Future Trends that will shape OOH Dino Burbidge · CEO / Dinova Ltd

VideoDocuments