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The OOH Global Authority

London 2026 Annual Congress.

Location London Hilton on Park Lane
Registration Now Open
Strategic Mandate 2026–2030

The Four Pillars.

The World Out of Home Organization (a non-profit Organization) is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of all our members. We are committed to elevating the industry through four distinct vectors of excellence. Select a pillar to explore our core mission.

Large-format digital out-of-home screen on a London landmark
The Membership

World Out of Home
Organization.

We are the defining global body for Out of Home media. WOO connects the world's largest media owners, national associations, and tech providers to drive the medium forward.

Our mandate is to champion the power of OOH in the digital age, fostering a climate of creativity, transparency, and sustainable growth across borders.

125 Countries
280 Active Members
The Gold Standard

Defining
Excellence.

Our members represent the apex of the industry. Membership is not merely access; it is a global signal of authority, integrity, and creative leadership.

View Member Directory
125 Countries Represented
£42B Combined Member Revenue
280 Active Members
Global Expenditure Survey

OOH 2026:
The Urban Canvas Reimagined.

As digital saturation hits a breaking point, the world's premier brands are returning to the physical environment. We explore the shift from broadcast advertising to architectural intervention.

Download Report
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Members Only

The Global Knowledge Base.

Access 12,000+ proprietary reports, whitepapers, and legal templates. The definitive resource for OOH professionals.

12k Documents
125 Countries
280 Members
Member Login
Weekly Wire

Intelligence Delivered.

The industry's most read briefing. Curated insights on OOH trends, opinions, mergers, and tech, every Friday morning.

Intelligence Wire.

View Archive
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Innovation Nov 24

The Death of the Rectangle: Sculptural LED & The New Urban Canvas.

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View Case Study
Interactive digital kiosk in a transit hub
Intelligence Nov 22

Contextual AI Maturity Report.

Our deep dive into the AI sensors revolutionizing interactive kiosks in transit hubs.

Download Whitepaper
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Sustainability Nov 20

Beyond Vinyl: Algae Substrates.

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Read Integrity Data
Synchronized digital screens across a global city skyline
Network Nov 18

The Tokyo / NY Sync Link.

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Explore Network
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Corporate Nov 15

Agency Acquisitions: Boutique Consolidation.

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See Press Release
AI-driven smart canvas display demonstration
R&D Labs Nov 12

Smart Canvas: The AI Layer.

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Watch Demo
Nominations

The Awards.

Nominations for the 2026 awards are now open for agencies, media owners, and brands.

Begin Nomination
Our Awards

The Annual congress WOO Awards 2026

Personal, Creative, Technical and Sustainability nominations are now open.

Nominate Now
21 National Associations
280 Members
66 Years Active
125 Countries

Latest Intelligence

View All News
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Reports

Urban Permanence

 WOO Awards trophy on stage
Events

Awards 2026

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Legislation & Research

Privacy Framework

 Contextual digital screen adapting to its surroundings
AdTech

AI Context
Member's Feedback

What Our Members Say About Us

Real stories from members who share our vision.

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I am incredibly impressed with their vision and dedication. They took time to understand my business, presented thoughtful ideas, and executed an incredible event.

Leslie Alexander
Leslie Alexander Media Owner

Professional, innovative, and always on point. The team delivered an outstanding event.

David Wilson
David Wilson CEO, Tech Corp
Our Mandate

The Four Pillars.

Creativity

Pushing the boundaries of the canvas. From 3D anamorphic displays to hyper-local static murals.

Explore Gallery

Sustainability

The industry roadmap to Net Zero. Material innovation, energy harvesting, and green infrastructure.

Read The 2030 Pledge

Data

Standardizing audience measurement. Moving beyond impressions to attention, emotion, and action.

View Guidelines

Legislation

Global advocacy and policy frameworks. Protecting the right to advertise in the public domain.

Policy Briefs
Our Objectives

How We Bring OOH Together

A proven non-profit Organization ensuring support for all our members across many different sectors of OOH.

Media Owners

Helping owners secure a larger share of global ad spend against legacy and new media. Lobbying against restrictive zoning laws and unfair taxation.

Agencies

A centralized source of trusted measurement data and case studies, giving agencies the evidence they need to justify OOH investment to clients.

Hardware

Setting industry-wide standards for sustainability and safety. Connect manufacturers directly with decision-makers at major media owners, shortening the sales cycle for new technologies.

AdTech

Independent accreditation for data quality, building the market trust required for brands to shift digital budgets into programmatic OOH.

Our Mandate

Four Pillars of Excellence.

Creativity

Pushing the boundaries of the street canvas. From 3D anamorphic displays to hyper-local static murals.

Explore Gallery

Sustainability

The roadmap to Net Zero. Innovations in smog-eating polymers, solar harvesting, and circular infrastructure.

Read Pledge

Data

Moving beyond impressions. Standardizing measurement for attention, emotion, and real-world action.

View Guidelines

Legislation

Advocacy and policy frameworks protecting the right to advertise responsibly in the public domain.

Policy Briefs