GLOBAL DATA
Expenditure Report
The most comprehensive survey of OOH expenditure globally — every year back to 2019, member-reported, territory by territory.
Reported by the industry itself
The survey is completed by 95 members across 85 unique territories — collectively 95% of global GDP and 79% of global population — via a short-form questionnaire to WOO members and OOH associations worldwide. Members see the full territory-level detail; the world sees the headlines.
| Year | OOH Revenue | USD bn | DOOH USD bn | pDOOH USD bn |
|---|---|---|---|---|
| 2019 | $36.0 | — | — | |
| 2023 | $41.9 | $16.7 | $1.2 | |
| 2024 | $46.2 | $17.9 | — | |
| 2025 | $54.2 | $25.5 | $2.1 |
Source: WOO Global Expenditure Survey — 95 members reporting across 85 unique territories, collectively representing 95% of global GDP and 79% of global population. Unreported territories are modelled from comparable territories by population and GDP. DOOH figures derive from published regional shares; pDOOH from the WOO/PwC Global pDOOH Expenditure Study. Full territory-level series 2019–2025 available to members via Data by Country.
The full detail
Data by Country
Territory-level expenditure, DOOH share and market profiles for every reporting market.
The 2026 Report
Global OOH spend reaches $54.2bn in 2025 with DOOH at 47.1% of the medium. APAC leads regionally.
The pDOOH Study
The first independently aggregated global measure of programmatic DOOH — a baseline for future editions.