Webinars, reports and research highlights curated for members — each with streaming video and downloadable supporting documents where available.
From commitment to action: practical approaches to measuring emissions in campaign and individual screen level, new carbon data cut-offs in media planning, and aligned emissions measurement standards including the Global Media Sustainability Framework.
Global OOH spend in 2024 reached $46.2bn USD and represented 4.8% of global adspend, with OOH spend forecast to grow to $49.6bn USD in 2025.
The European Advertising Standards Alliance (EASA) and the ICAS produced an exclusive report on advertising self-regulation in Out of Home, launched at the WOO global conference call in January.
WOO’s 2024 deep dive into the state of the global OOH nation.
Out of Home hit $41.4bn USD, 5.2% of global adspend, with $45.5bn forecast for 2024.
A member webinar on the sustainability of LED digital screen hardware.
The WOO expanded its Global Market Index to include first-party data from 81 territories, accounting for 95% of the world’s OOH. Global Market Index analysis draws from WOO’s 280 members and covers pre-COVID-onwards revenue and market share.
How digital technology can deliver granular, comparable audience measurement across formats and markets, and what that unlocks for planning.
GLOBAL DATA
