GLOBAL DATA
Mission
Promote and improve the OOH industry on behalf of our members — making both the products and the way of working more sustainable.
The WOO Sustainability Taskforce
WOO Sustainability.
OOH media platforms take an active role in shaping urban spaces and emotionally connecting audiences with powerful messages. Our mission is to promote and improve the OOH industry on behalf of our members — sustainably.
Welcome to the green medium.
In a world in which the importance of sustainability is becoming ever greater, the associated challenges have reached the media world. It is now a top priority for advertisers, brands, agencies and marketers to position companies and products sustainably.
The OOH sector has taken these developments seriously — from efforts to reduce the CO2 footprint of the OOH channel, to innovative sustainable materials, environmentally friendly energies and technologies, and up- and re-cycling. For this purpose WOO has founded the WOO Sustainability Taskforce, supported by this platform of best practices, how-to’s, inspiration and ideas.
Impact
The OOH channel has significant presence in urban societies; we support members to cut emissions towards global greenhouse gas targets.
Approach
Helping members find innovative ways to maximise the positive impact of OOH platforms and minimise the OOH carbon footprint.
