Advancing OOH Worldwide
News from WOO
News and insight from the World Out of Home Organization and the global OOH industry — expenditure reports, congress coverage, appointments and the medium’s big debates.
Global Out of Home Expenditure Report 2026
Global OOH spend reaches $54.2bn in 2025 with DOOH at 47.1% of the medium. APAC leads regionally; pDOOH hits $2.1bn worldwide.
Dino Burbidge: Now, Next and the Wondrous Future of OOH
What weird and wonderful innovations could be coming to OOH in the very near future? Dino Burbidge’s London 2026 presentation may have some answers.
Katy Hopkins: ‘Creativity — what’s the point?’
Katy Hopkins challenged delegates to defend OOH creative that earns attention — disruptive, relevant, engaging.
Why IRL Media Wins the Next Decade of Advertising
OUTFRONT Media CEO Nick Brien argues real-world media is uniquely placed for the shift from attention to action economy.
In-Store Retail Media: Time to Close the Loop
Retail media’s growth has been almost entirely online. AiOO founder Hammad Benjelloun on closing the loop in-store.
“Regulation and Reputation” (Perception is Reality)
How does the medium protect public trust before isolated restrictions become a wider pattern of regulation?
Jean-François Decaux Gets Real at the 2026 Annual Congress
A REAL framework of four challenges and four opportunities — and a call to chase a 10% share of global ad spend.
Annual Congress Presentations Now Available
All recordings and PDFs from the London Annual Congress are now available — a great resource for delegates and members.
Audience Measurement Guidelines 2.0 Launched
The Global OOH Audience Measurement Guidelines 2.0, drawing on 20 measurement bodies across 28 territories.
WOO Launches Search for New CEO
President Tom Goddard launches an immediate search for a CEO to lead day-to-day operations, coordinated by Jeremy Male.
WOO President: OOH Industry in Rude Health, But More To Do
15% global OOH revenue growth to US$54bn — and four urgent priorities to maintain momentum.
WOO Spreads Its Wings With Two New Board Members
Elizabeth McIntyre (OMA) and Felipe Viante (ABOOH) join the board of the World Out of Home Organization.
World-First Global Measure of Programmatic DOOH Spend
WOO and PwC publish the first independently aggregated global measure: $1.4bn in 2025, 7% of total DOOH, across 11 SSPs.
WOO Global Awards 2026: London Winners Announced
The 2026 Global Award winners — leaders, rising stars and outstanding work across every category.
Thank You to Our Partners and Supporters
The partners who stand with WOO all year, and the sponsors and exhibitors who bring the Congress to life.
Final Call: Registration Closes This Friday
Time runs out to secure a place at the 2026 Annual Congress in London, with registration closing 29 May.
Rising to the Challenges and Opportunities for OOH
Global OOH is at an inflexion point: AI, automation, consolidation and creativity at London 2026.
Rethinking Out of Home: From Media to Infrastructure
Jawad Hassan of 2PointZero Group on how data, AI and connectivity are turning OOH into urban infrastructure.