The Organization

About WOO

The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members.

Board members include the major international companies — JCDecaux and Clear Channel — as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. The OAAA in the US, Alooh from Latin America, the FAW from Germany and the OMA in Australia are also represented on the Board.

Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO actively works to help the membership with legislation issues within their own countries, and lobbies for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media.

What We Do

One association. Seven commitments.

A worldwide association of outdoor advertising companies.
Worldwide lobbying for outdoor advertising: with authorities, international organizations, political opinion formers and the communication media.
An annual outdoor advertising congress with professional speakers from across the industry and the planet.
The latest information about the outdoor advertising market, published continuously.
A lead role in standardization of labels for outdoor advertising research data.
Freedom in communication — actively opposing advertising bans and statutory restrictions on the freedom of communication.
Membership of the leading international bodies governing advertising standards.