Creativity is Out of Home’s greatest advertisement for itself — from 3D anamorphic spectaculars to hyper-local static murals, this pillar champions the work that makes the world look up.
No slide deck sells Out of Home like the medium itself. Every brilliant execution — a special build that stops a street, a dynamic digital campaign that reads the moment, a classic six-sheet in exactly the right place — recruits advertisers, planners and the public at once.
The Industry Promotion pillar puts creativity and attention at the centre of WOO’s agenda: celebrating the best work through the Global Awards, platforming the industry’s most original thinkers at every Congress, and making the creative case for OOH in the wider media conversation.
Chairman · Ocean Outdoor
Chairman of Ocean Outdoor and WOO’s 2019 Leadership Award winner, Tim has built a career on proving that creativity and technology sell the medium best — founding Ocean’s Digital Creative Competition and producing multiple Cannes Lions winners. Meet all four Global Leads.
Classic, Digital and Special Build — the industry’s work celebrated on its biggest stage, with the Technical Innovation winner chosen live by delegates.
“Creativity — what’s the point?” Katy Hopkins challenged delegates to defend OOH creative that earns attention: disruptive, relevant, engaging.
Creativity was the driving force of the London Congress — and remains the through-line of every WOO event worldwide.
Made something the world looked up at? Enter it.
Advancing OOH Worldwide
