Advancing OOH Worldwide
The Sustainability Repository
OOH media platforms take an active role in shaping urban spaces. The WOO Sustainability Taskforce helps members close the gap between commitment and delivery.
Well placed to lead
The OOH industry is under growing scrutiny on carbon impact. Advertisers, agencies and brands now expect measurable sustainability credentials from their media partners — and reporting requirements are tightening across every major market. The medium already has a strong environmental story relative to other channels, but the gap between aspiration and evidence-based action remains wide.
- Scope 3 emissions reporting now routinely includes media investment.
- Carbon measurement at campaign and screen level is becoming a commercial requirement.
- Sustainable materials, renewable energy sourcing and circular economy practices are moving from pilot to standard.
- Buyers increasingly expect transparent, comparable data before committing spend.
Practical tools, shared intelligence
- Best practice case studies from media owners, suppliers and national associations.
- Guidance on carbon measurement frameworks including the Global Media Sustainability Framework.
- Practical approaches to reducing operational emissions.
- Up-to-date reporting on materials innovation, energy transition and recycling initiatives.
- Insights from WOO webinars, congress sessions and working groups.
The principle is simple: share what works. The faster the industry builds and adopts consistent, credible sustainability practices, the stronger OOH’s competitive position becomes with advertisers who are making media decisions through a sustainability lens.
From the repository
Camfil Sustainability Report 2025
Sustainability reporting from across the supplier ecosystem — the latest addition to the published reports library.
Media Materiality 2025
The sustainability topics materially important to the media industry, based on Responsible Media Forum research conducted in 2025.
3 AI Trends Reshaping OOH
AI is no longer an abstract buzzword — it’s changing how Out of Home operators sell, deliver and measure campaigns.
Nine sections, one hub
Members have access to huge amounts of information and data relating to best practice and innovative technology, as well as a directory of global and regional businesses working in this sector — from manufacturers to software providers and consultants.
Not a member? Get full access to the repository.