The WOO Executive Team

35+ years’ experience in Out of Home, including 10 years on the specialist buying side and 14 years self-employed as an OOH media owner. Mark’s role spans growing WOO into a fully inclusive organisation for OOH companies globally; overseeing sponsorship and membership development; organising the Global Congress and regional forums; speaking on behalf of WOO; and the day-to-day running of the organisation.

Mark is married with two children and lives in Amersham, Buckinghamshire — and plays guitar in a London media-industry band, The Breaks.

A marketing professional with experience across consumer, service, hospitality and media industries — including Compass, Whitbread and British Rail — enhanced by consultancy work focused on strategic, brand and account development.

Richard joined WOO in 2014 to project-manage the ‘Always On’ research, then took on all aspects of marketing and communication — including the 2019 rebrand to the World Out of Home Organization — becoming CMO in 2020. He represents WOO on the boards of EASA and ICAS, representing OOH in advertising self-regulation.

Anna-Maria looks after all Congress planning and logistics on behalf of the WOO team through her independent company Global Studios, based in Milan. She has been an integral part of the WOO executive since the Milan Congress in 2012, assisting with exhibition and sponsorship arrangements around every congress since.

Heather joined in 2019 with an initial focus on the redesign of the members’ database, relaunched at the Dubai 2019 Congress. Since then she has driven many projects adding to the wealth of data held within the database, alongside member management on the site. Background: resiliency and crisis-management professional and experienced business analyst.